Sometimes you drive the business…and other times it drives you. That’s just the way it seems that the real estate business works, at least for me. Probably much like any business, the object is to get the phone to ring. I can visit, call, write or email people to contact them or stay in touch. I can host Open Houses, advertise in magazines or on websites, send out mass-mailing campaigns or walk around and pass out business cards all day long. All of that is what I call “Driving the Business”. But the only thing that really counts is when someone calls me. That’s when I know they are truly interested in something. Sign of the times though…sometimes now instead of calling, I’ll get an email or a text message!
Some days the phone will be dead…and I mean D-E-A-D. And then other days…it’s a good idea to have extra batteries charged and ready to swap-out. Today was one of those days when the business decided to drive me. You just have to hang on. But I’m not complaining. Being busy is a good problem to have. Either way though, busy or slow, I’ve learned to keep my emotions right in the middle. I just work…without expectations. I guess that comes with doing this 27 years.
The funny thing is though, today should have been slow. Didn’t people look out the window and see all the snow and ice everywhere? Instead agents were scheduling showings to look at listings. Sellers wanted to talk about selling. And Buyers wanted to look at homes. It’s not a coincidence that this all happened though. I can feel the market heating up. Despite it being the beginning of February with ice and snow…it’s heating up. Despite all the Gloom-and-Doomers, and Glass-Half-Emptys best efforts…it’s heating up.
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